Who am I?

Professional

A lot has happened during my time in Los Angeles.

I started in the film industry, earned a master’s in journalism from USC, and worked in social media and digital content strategy for startups and nonprofits. But I realized I wanted to create content, not just manage it. So, I invested everything I had in a camera, taught myself the craft, and built a portfolio from the ground up.

That led to an opportunity as deputy digital director for Mayor Eric Garcetti, where I spent nearly three years capturing the pulse of Los Angeles through photography, videography and digital storytelling. If you saw a video on the mayor’s social channels during that time, I shot and edited it. Covering policy, public events and historic moments alongside a team I deeply respected, I gained not just technical expertise but a clear sense of purpose in my work.

Since then, I’ve taken my skills freelance, collaborating with major media outlets, nonprofits and brands to craft compelling visual narratives. My clients have included NBC/Telemundo, Rotten Tomatoes, The Annenberg Foundation and the County of Los Angeles. I specialize in multi-camera production, high-speed video editing, digital branding and storytelling that connects. Whether working on a political campaign, a brand’s digital presence or an award-winning media project, my focus remains the same: turning ideas into impactful, high-quality content.

Personal

I was born an Air Force BRAT here in the U.S. but soon after moved to Cairo as a child of the defense industry. Nine years later I graduated high school at the pyramids and left for Duke University, carrying with me a deep love for Egypt and its people that will never fade.

But Los Angeles is my home and my muse, the city that shaped me and the city I love. I saw more of it and met more of its beautiful and diverse residents than I ever imagined possible during my three years working for Mayor Garcetti.

I also fell deeply in love with LA’s skyline as a subject. A monolithic cluster of skyscrapers rising from miles of sprawl, it looms iconically from so many vantage points—an undeniable presence in a city known for reinvention.

True to form, the skyline is a celebrity in its own right, fueling an endless game among photographers each searching for the one yet-to-be-discovered angle.

Doing this work—in this city for its people—is more than a dream or a passion. It’s in my soul.